Coaching for
Conscious Teams
Transforming teams from the inside out
Unspoken dynamics can hold teams back.
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COMMUNICATION
Struggling with miscommunication, tension, or conflict?
Despite regular meetings and clear objectives, something feels off—team members are frustrated or misunderstood, affecting performance. Our Invisible Rules and Deep Listening workshops help surface hidden dynamics to create a culture of clarity, trust, and open communication.
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CHANGE
Navigating constant organizational changes?
Restructures, new leadership, or evolving goals can leave teams feeling unsettled. Our Navigating Change program helps teams ‘breathe underwater’ by grounding in values and adapting comfortably to change without losing sight of what matters most.
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CREATION
Formed a new team or merging teams?
Bringing together a new or merged team can be challenging. Our Conscious Team Norms process helps set clear, shared expectations from the start, bypassing the typical storming phase for productive collaboration.
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RESET
Need a team reset and realignment?
Sometimes teams need to hit reset—whether due to new priorities or wanting to work better together. Our Team Reset process helps revisit core purpose, clarify direction, and realign collaboration, resulting in renewed focus and deeper cohesion.
The greatest change begins beneath the surface.
Our mission is to help teams like yours uncover hidden forces and turn them into strengths. We believe in being real, approachable, and a little unexpected— because that's what makes growth not just possible, but enjoyable.
We’re here to help.
Conscious Team Charters
Instead of spending six months inevitably bumping into each other, give each other the answers to the test from day one. Build an intentional foundation of shared team norms and expectations that accelerate trust, clarity, and performance.
Psychological Safety
Trust unlocks the flow of information. And goals based on partial information will only be partially effective. When teams feel safe to share, take risks, and admit mistakes, collaboration deepens, innovation thrives, and desired impact amplifies.
Conflict Transformation
Conflict means care. By exploring values, goals, motivations beneath the tension, the team establishes a new alignment based on shared goals and mututal respect, so they can show up more fully for what they care about most.
Courageous Conversations
Learning to give the other the dignity of their own experience. Developing the courage to say what needs to be said while remaining open and curious to the response boosts trust and creates entirely new possbilities for change.
Owning Your Experience
New awareness, new choices, new results. We can’t always control what happens around us, but we can take responsbility for our own emotional responses, how we see the situation, and our behavior that arises from that.
Thriving In Change
The art of learning to breathe underwater. Instead of “leading through a change curve”, normalize perpetual change and find consistency by grounding on what’s most stable: our values, goals, and leadership identity.
Our process helps teams sustain success.
REVEAL
We help team members surface their hidden beliefs, assumptions, and expectations to create shared understanding.
REFRAME
We guide teams to envision their ideal state and identify internal blockers preventing them from achieving it.
RENEW
We facilitate the co-creation of new, explicit team norms and expectations to consciously shape team culture and performance.
About Us
Personna is led by Christopher Gray, an experienced product leader with over 25 years in the tech industry.
Chris has held key product roles at companies like Meta and led the Conscious Leadership program at Asana. His work focuses on helping teams collaborate more effectively, thrive in challenging environments, and deliver outstanding results by uncovering and addressing the hidden factors that impact team performance.
We’re transforming team dynamics.
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"Chris brought an exceptional presence to our off-site, engaging us in defining and aligning around what it means to be truly great as a team.”
Sanj Bhayro
GM, EMEA. Asana -
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"Chris guided us through challenging dynamics with empathy and insight, helping my team move from focusing on frustrations to building trust and self-awareness."
Mariel Weichers
Data Strategy, Customer Experience -
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"Chris is an invaluable partner who brings unparalleled expertise, creativity, and compassion, elevating our team dynamics and driving powerful change across our programs."
Liliana Blanco, MSOD
Organizational Development, Asana
